Growing Consumer Demand for Antimicrobial Treated Products
Consumer awareness regarding the importance of antimicrobials is growing. Recent Market Research by Transparency Market Research indicates that a portion of that growth is owed to the widespread outbreaks of life threatening diseases and the increased recognition of nosocomial infections. This has led to an increase in the demand for antimicrobials in the medical and healthcare sector as well as on consumer goods. One segment in particular, the antimicrobial plastic market, is witnessing rapid growth in the developing regions of Asia Pacific as there is an increase in the use of plastics in that region and many large scale plastic manufacturers that have begun using antimicrobial additives in their products. The rising demand for antimicrobial treated products is focusing on cost-effective, eco-friendly products that benefit from the advanced properties that Antimicrobials provide.