The most precious resource on earth is often said to be water. For the last ten years textile mills have been focusing on conserving water during the production of textiles. Much of this concern has been promulgated by apparel retailers and apparel brands requesting that the mills produce their goods in a more sustainable manner. The International Antimicrobial Council applauds the work that has been done in this area and the leadership shown by the entire textile industry. As important as it is to save water during the production of textiles, the majority of water used for textiles is in the maintenance of textiles, or laundering by consumers. By buying antimicrobial treated textiles each family could save approximately 9,000 gallons (34,000L) of water each year.