Marketing can make a great brand, but its the application of technology in a manner that satisfies consumer wants that keeps the brand alive
Market drift can quickly turn into market shift when regulatory bodies are involved. Regardless of the reasons why, sometimes new technologies are needed to pacify valued customers. The IAC provides technological consulting that can help antimicrobial companies evaluate what active ingredients will take them further, faster. It's an outsourcing center for varied specialties and areas of expertise that are available within the IAC membership.
The IAC provides antimicrobial evaluations that are specific to the needs of the member. Often such evaluations involve antimicrobial performance and durability testing, safety and handling reviews, toxicology summaries and market perceptions regarding the active ingredient and mode of action of the antimicrobial being evaluated.
The IAC provides comparison evaluations of multiple antimicrobials that are specific to the needs of the member. Often such evaluations involve a comparison of data generated through microbiological and durability testing, safety and handling reviews, toxicological summaries. Some evaluations incorporate market surveys that are performed to understand the markets perception regarding the various active ingredients and modes of action being evaluated.