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The Science of Protecting Your Brand
The Science of Protecting Your Brand
IAC Webinar Discusses Improving Antimicrobial Test Reliability to Verify Quality and Build Consumer Confidence
Saginaw Valley State University, Saginaw, MI—January 21, 2016—Consumer demand for antimicrobial benefits in home textiles and apparel has grown substantially. In trying to meet that demand, many product developers have encountered inconsistent antimicrobial test results that leave them frustrated and uncertain of the real performance of their treated product. In this webinar, the International Antimicrobial Council gets to the root of this problem and offers a clear solution to end the frustration of contradictory test results.
Now that product designers can choose from a variety of odor control technologies, their qualification and quality assurance testing must accurately reflect whether the selected antimicrobial is functioning as intended. Dependable verification of antimicrobial performance is critical for ensuring product quality and consistency, both of which are keys to strengthening consumer satisfaction and loyalty.